Ali Baba advocates for support, emphasizing that the creative industry stands as the second largest employer of labor.

Renowned comedian Ali Baba recently appeared as a guest on the Sunrise Show on Channels Television, discussing the Nigerian creative industry. He emphasized the significant role it plays as the second largest employer of labor in the country, particularly for youths. Ali Baba highlighted the need for government support and development in the industry, which has often been overlooked.

During the interview, Ali Baba pointed out that the creative industry’s importance is frequently underestimated in discussions about the Nigerian economy. He referenced the 2022 Nigerian Economic Summit Group report, which omitted the entertainment and creative sector from its forecast, despite its substantial contribution to the nation’s economy.

Ali Baba underscored the global impact of the Nigerian creative industry, asserting that artists like Burna Boy have played a pivotal role in promoting national awareness internationally. He suggested that these artists have achieved more in terms of representing Nigeria on the global stage than traditional ambassadors.

Ali Baba’s insights shed light on the untapped potential of the creative industry and the urgent need for recognition and support from both the government and society.